Which theory(ies) of persuasion in advertising are the most, or least, Essay

Which theory(ies) of persuasion in advertising are the most, or least, persuasive - Essay Example riety of functions with their advertising campaigns which include informing the public regarding their products and services, persuading the public to purchase their products and services, creating a brand image for their products and services, and reminding the public regarding their products and services (Sutherland & Sylvester, 1993, pp. 20-28). Hence, the main objective of businesses through advertising campaigns is to gain maximum business and earn maximum revenue by selling to more customers or selling more of their product to existing customers. Businesses tend to do this by attempting to persuade customers to perform in the way that the business sees desirable. Accordingly, businesses must take a sequence of steps and use various persuasion theories in order to convince customers to act in the manner the business deems desirable (Odih, 2007, pp. 40-48). Businesses use a variety of theories and appeals in order to engage commercials within their advertising activity. The three main types of advertising appeal that businesses use includes humor appeal in which businesses make funny adverts in order to appeal to consumers and show a light-hearted image of their company and products/services, sex appeal in which businesses use attractive content to appeal to the customer’s sexual preferences, and logic appeal in which business provide appropriate logic for purchasing or using their product/service (Odih, 2007, pp. 51-56). Businesses use a combination of theories in order to engage the customer into their advertising activity. Some theories claim to be more effective than others in attracting customers towards a product/service. The first thing that is essential for an organization to consider is the audience that they are catering to. There may be various types of people with differing personalities within their audience. Hence, it may be rather difficult to appeal to each of the different personalities individually and target the various types of people

Wk4 Discussions Assignment Example | Topics and Well Written Essays - 500 words

Wk4 Discussions - Assignment Example Some of them might not be conscious of the dynamics involved in the investment of securities. Others might be conscious of the securities investment but do not understand which security will give a better return than the other. If Mr. Lynch answers this question, more investors from other industries will be interest on security investment. Mr. Lynch can let us know how to minimize market risks since avoiding it by diversification is impossible. He will suggest other avenues investors can use to minimize the risks associated with the type of security they have invested. Expectations of investors are high return, but market risk being included in the equation then the possibility of high return becomes slim. If investors have been armed with that kind of information regarding securities investment, we can be rest assured the number of investors in securities will increase. This will be a boost to our nation’s economy. To calculate the cost of equity division of cost of structure will need the use of Capital Asset Pricing Model (CAPM) or by Dividend Growth Model (DGM). The cost of debt can be calculated by use of historical (coupon) interest rate or market based interest rate The techniques used to calculate the estimate of divisional cost of capital are referred to as pure play approach. This technique is used to calculate riskier division is the security market line (SML) while for conservation division subjective approach technique would be used to estimate the cost of capital. The main challenge experienced during the estimation of the cost of capital for a division is that it hardly has securities for to trade in the market, so it is a problem to notice the risk of division in the markets’